Browse By

No Thumbnail

Conversion Rate Optimisation: 5 Important Factors

A lot of the time on our journey for rankings and traffic we lose track of the ultimate goal: conversion. Over the years I have learnt a lot of useful techniques and gained insight into what drives the ultimate conversion rate. #1: Matching Search Intent

CTR Optimization on Search Engine Results – Part 1

Within the SEO space, almost every topic or niche is beaten to death – backlinking, keyword targeting, on page optimization, local search, citation building and social media/signals. There is one area which really isn’t though, and that is CTR optimization on search results. The reason